AT RUBY JONES, FABRICS ARE EVERYTHING
We believe that fabric should inspire garment design—not follow it. Often, a project begins not with a sketch, but with the discovery of a material that sparks an idea. How it drapes, how it feels, and how it looks all suggest the shape it wants to become.
Fabric is also the single most significant factor in a garment’s environmental impact. Where and how it’s milled, how long it lasts, and how it ultimately breaks down all shape its footprint on the planet. We’re committed to making choices that keep our impact in mind—choosing natural or recycled fibers always.
Explore the materials used in our fall/winter collection below.
CASENTINO CLOTH
Casentino wool has been produced in the Casentino Valley of Tuscany since the Middle Ages. Originally made by monks for warmth and durability, it became known for its dense, felted texture and signature curly surface.
Today, it remains a rare textile—woven in small mills in Tuscany and prized for its rich texture, warmth, and history. We love it for its rugged durability, cozy feel, and whimsical appearance.
100% natural sheep's wool, farmed responsibly.
ORGANIC COTTON FLANNEL
Our organic cotton flannel is soft, breathable, and durable—bringing comfort without compromising on responsibility. Seen in four distinct plaids throughout the collection, two of which serve as lining for the Casentino items, each design balances muted tones with a subtle vibrancy, creating a palette that feels timeless and easy. The fabric is brushed for warmth and softness, making it ideal for layering through changing seasons.
Certified organic, our cotton is cultivated without synthetic pesticides, herbicides, or genetically modified organisms.
ORGANIC COTTON BRUSHED TWILL
Like our cotton flannel, our brushed twill has a soft, fuzzy surface that gives it a cozy warmth and a textured appearance. As a twill, however, it has the weight and structure for trousers and light outerwear. Our vibrant maple color is both natural and elevated, adding subtle depth when paired with other shades.
Certified organic, our cotton is cultivated without synthetic pesticides, herbicides, or genetically modified organisms.
ORGANIC COTTON WAFFLE
Our organic cotton waffle is airy yet structured, with a textured weave that feels as good as it looks. Soft and breathable against the skin, it drapes with ease while holding its shape, making it equally at home in a casual shirt or an effortless dress. When cared for, waffle knit fabrics last decades—without pilling and signs of wear.
Certified organic, our cotton is cultivated without synthetic pesticides, herbicides, or genetically modified organisms.
DEADSTOCK CORDUROY
This deadstock stretch corduroy gives new life to unused fabric, saving it from the waste stream and reducing the need for new production. The corduroy is composed almost entirely of natural cotton with 3% elastane that hugs the body and moves with the wearer.
This is our only fabric in the collection that is not 100% natural; however, as a deadstock fabric, it remains a responsible choice.
AMERICAN-MADE FLEECE
Typically a sweatshirt fabric, this American-made fleece is used unconventionally in our collection as the bodice of a dress. The fabric gives the dress an ease and comfort, while the silhouette allows for versatility.
100% cotton and milled in America, this fabric supports what remains of the local fabric industry.
VINTAGE AND BIODEGRADABLE BUTTONS
Design is in the details. Throughout the collection, we incorporate responsible and innovative button technology. Our corduroy Button-Up Shorts feature recycled cotton buttons that are velvety to the touch, with a subtle, unconventional look. Our maple Button-Up Shorts and Shirt-Jacket utilize natural corozo buttons, created from the nut of the Tagua palm tree. And finally, our Casentino Wool Vests are finished with vintage 1970s leather buttons—quality that is rarely seen today, repurposed for modern design.
All natural, all biodegradable.